We live in a strange time. With the internet expanding in exponential chaos, we find almost all aspects of our lives are fragmenting into new shapes and forms because of this internet-connectedness. The music industry-and the musicians who make it-finds itself in a place of constant change. Finding out the demographics of your target audience is effortless with the plethora of analysis software readily available. Music has evolved from a primarily physical item to almost entirely digital. Traditional marketing has shifted to social marketing and branding in search of guidance.
With the advent of Spotify and other instant streaming services that make music literally a click away, record labels barely beat the indie market for revenue in 2014. The time is right for artists to forgo the support of a major label and tread through the turbulent waters of the music industry alone-aside from sometimes hiring out services like products and marketing on social media. Indie artists usually have more creative freedom than their major label counterparts. They also typically have a higher share of any income they generate. If the artist is paying out of pocket for these services, they will sometimes be tempted to attempt at social media marketing for themselves. We have compiled a checklist of 10 basic music marketing tips cheap likes for instagram for indie artists.
1. Connect with your fans – Fans like to know what their top artists are up to. This simple notion is one of the reasons interviews are a huge step in a band’s promo. Take the time to tweet something about yourself or post the video of you in the creative process. A step further is to follow up and retweet your followers. This makes them feel even closer to you. Spend the time to offer your followers a peek into the dark side of the curtain.
2. Make sure that your social media is up to Up To Date – There is nothing worse than visiting the band’s Facebook or Twitter page and their tour schedule is from last summer. You should be editing times and venues on as soon as you can confirm the dates. Give them time to fit in their busy schedules , and let them make it to your events. Beyond schedules for tour dates, make sure that the content on your page is updated regularly so that fans will have some exciting news to anticipate each time they visit your website.
3. Connect All Your Social Media Accounts. You should use Facebook, Twitter, Instagram and YouTube, and each of them should have links accessible to the others. Don’t bite off too much than you’re able to chew however. There are hundreds of social media websites, but you don’t need to utilize every one of them.
4. Don’t Sound Like A Generic Advertisement – We’ve all come across that band with an Instagram account that appears to be selling you something with every post or tweet. Be genuine! If there’s something you dislike about a band’s page on social media, learn by their errors.
5. Visuals, Visuals, Visuals The average person gets bored of monotonous text. Videos and photos stand out and will get people to look out the content you’ve posted. Instagram’s entire model is based upon visuals, and it’s worth $35 billion. Make a photo in the studio or shoot an video that sends a brief message to your followers. In fact, photos and videos get a higher organic news feed than simply text posts can be found on Facebook.
6. Keep posting regularly and stay active – There’s nothing that suggests “we don’t care” quite as a band whose last tweet was made two years ago. Each day does not need to be filled with social media, but often posting regularly is a great method to keep fans engaged with your band.
7. DO NOT SPAM – Keep content original! The same status or tweet using the same content and the same link every day is a big no-no. Don’t let your followers question whether the creator is actually a robot controlling their social media accounts. However, reusing very engaging posts down the road is completely acceptable.
8. Give out exclusives It is a great method to offer fans a reward when they sign up on your social media channels. Create an audio file online, and publish a link on your page where people who like your page can download it and put it in their library of music. This is also a good method to grow your email database.
9. Automate What You Can – Automation is not necessarily a bad thing. Research and find an effective tool that can help streamline your social media marketing. There are many great apps available to help you make sure that you schedule your tweets and postings on Facebook.
10. You Can’t Rely Only On Facebook/Instagram/Twitter – This one is a little outside of the realm but still very much a social media tip. The social media platform isn’t all you do! You’re a musical artist and not an “Twitter Pic Of The Day” collective. Network with people in the industry, book shows do not put all your eggs into one basket. Social media is an amazing tool for indie artists, but it is not the ultimate solution.