Welcome to the wild realm of social media. It’s the segment of market where the one day you have nothing, and then next day, there’s an entirely new business which is worth billions. Instagram’s story Instagram is similar to this. The photo sharing social media platform was born out of thin air and was eventually bought by Facebook for $1 billion. Now comes the tough part: how will Instagram’s product managers make changes to ensure that Instagram will begin to earn profits… ?
Instagram’s World Today
Instagram can be described as an “app” that runs on both Apple and Android mobile phones. Instagram has defined its purpose as “… to record and share moments around the globe… ” Instagram accomplishes this by allowing users to take photos using their mobile phones and then upload them to the internet.
When Facebook bought Instagram for $1 billion the company was doing it for only one purpose: to help Facebook expand into the mobile market segment. Facebook buy instagram views was trying to grab the share of this expanding market.
Instagram has a loyal user base of around 150 million users who enjoy its sleek, modern layout that lets them easily share pictures. Any changes to this can quickly lead users to quit and look for another application to share their photos Remember what was the fate of MySpace?
What Instagram’s Product Managers Can Do
Instagram’s product managers face an enormous task ahead of their managers. The most important factor to the success of Instagram is reconsider the definition of their product development and figure out a way to incorporate advertising into the app in a manner that doesn’t annoy or upset their existing base of customers. The first step the product managers have made is to list all of the brands that are already using Instagram at no cost. This is a great initiative and they could include it on their product manager resume.
Product managers are currently meeting with these companies to discuss ways they can improve the effectiveness of advertising on Instagram more beneficial to them. The problem they have to overcome is that if advertisements on Instagram become excessively “in your face”, then they could lose the majority of their customers away.
What’s missing from the bag of tricks for product managers? tricks is the tools for quantitative analysis that they will require to make selling ads effective. These tools will enable advertisers to assess the effectiveness and reach of their Instagram advertising campaigns. The ultimate goal should be to make things easy for users. If they make the process too complicated, then their product won’t succeed.
What All Of This Means For You
There’s no doubt that Instagram is a hugely well-known social media platform. But, they face an issue that is huge: right now they aren’t able to earn money. Facebook did not spend $1 billion dollars to purchase Instagram simply because they liked the way it appeared. They are looking to earn money. It is imperative to make changes.
The Instagram product manager are in a delicate equilibrium that they must strike which was not mentioned in their product manager job description. On the one hand, they need to maintain Instagram’s minimalist design which has attracted more than 150 million users. On the otherhand, they must begin adding ads so that the business can earn profits. One of the major issues is that a lot of companies use Instagram for free to advertise their products.